Tim Cook isn’t going to get fired, and Steve Jobs isn’t rolling over in his grave

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Mac Support London - SupportPlan > Blog > Articles > Tim Cook isn’t going to get fired, and Steve Jobs isn’t rolling over in his grave

Tim Cook has constantly been criticized, most recently over Apple Intelligence, but always for just not being Steve Jobs — yet the fact that he isn’t Jobs is what has made Apple the technological and financial juggernaut it is today.

Two men with glasses sit together on stage; one wears a black shirt, the other a striped polo, holding a paper cup.

Tim Cook (left) with Steve Jobs — image credit: Apple

There was criticism right back at the start in 2011, when Tim Cook was no longer the temporary stand-in for Steve Jobs, but was getting the CEO job permanently. Today there’s criticism of Cook over how Apple Intelligence has seemingly stumbled.

And in between, say around 2018, there was criticism for the now forgotten weak sales of the HomePod. Plus before even then, the Apple Watch was branded a failure, it was called a device without a point.

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