Millions of apps were denied by Apple in 2024 amid fraud crackdown

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Apple rejected nearly two million apps in 2024, cracking down harder than ever on fraud, spam, and low-effort software.

The App Store saw 813 million weekly visitors

The company rejected 1.93 million app submissions in 2024, according to its App Store Transparency Report, released in May 2025. The annual report outlines how Apple enforces App Store policies and manages content across its global platform.

Apple reviewed approximately 7.7 million app submissions in 2024, rejecting over 1.9 million for failing to meet its standards. Nearly one in four were denied, typically for violating rules around performance, design, or business practices.

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