Apple’s iPhone 16 push delivers rare growth in China’s cooling market

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While China’s smartphone sales stall overall, Apple grabbed growth with smart pricing, subsidies, and its broad iPhone 16 lineup.

Four iPhones in a row display different angles and colors. One screen shows a person standing on a snowy beach at sunset.

iPhone 16 lineup

Apple posted high single-digit growth in China’s smartphone market during the second quarter of 2025. Sales rose on the strength of promotions and demand for the iPhone 16 Pro and iPhone Pro Max models.

Counterpoint Research reported that Apple’s price cuts in May lifted performance despite modest overall market growth. China’s smartphone sell-through in Q2 2025 is expected to show slight year-over-year growth.

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