Apple tops global brand rankings again — by a giant margin

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Apple has once again claimed the top spot as the world’s most valuable brand, with Kantar estimating its worth at a staggering $1.29 trillion— 12% of the value of the entire top 100 list.

According to Kantar’s 20th annual BrandZ report, Apple remains the most valuable brand for the fourth year running. Kantar has assigned a somewhat nebulous brand-only dollar amount of nearly $1.3 trillion — roughly 28% growth year-over-year.

Rounding out the top five were the usual suspects. The 2025 rankings are as follows:

Apple, worth $1.29 trillion

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